This could conceivably be Vancouver, as there was no Lions Gate Bridge in 1925. I have to admit those mountains are pretty exaggerated though. Back then, standing on Little Mountain, gazing over to North Vancouver probably seemed much further away. All a matter of perspective, I suppose. One of the reasons I think this poster succeeds is because of its unrealistic, imagined depiction of the coast. The travel agent of the day could extol the merits of the Redwood forest, the Oregon coast, the mountains of Washington, the metropolis of Seattle, and of course, you mustn’t forget Vancouver! See this artwork for a remotely similar view by Ron Jackson.
The above poster was created by the Willmarths for the Newman-Monroe Company in Chicago. Jack R. Lundbom notes in the book Master Painter: Warner E. Sallman that Newman-Monroe Co. was a design and illustration firm, which at the time described (1909) was located in the First National Bank Building (now home to the Chase Tower Chicago). After further digging, I believe this would have been the neoclassical structure completed in 1902 by noted architect Daniel Burnham.
Here are a few more travel posters that Newman-Monroe produced, one promoting travel to California, and another to the Far West. Then there’s this majestic 1933 poster celebrating the World’s Fair in Chicago. If these posters are any indication, Newman-Monroe must have been a powerhouse, responsible for a significant amount of early transportation advertising. It makes me wonder what happened to them, and much of their legacy is actually known and remembered today.
About the Willmarths, streamlinermemories.info writes:
I can’t find much information about the Willmarths on line except that William was a watercolorist, while Kenneth specialized in oils. William was born in 1898 and died in Arizona in 1984. While the Travel by Train posters were signed “The Willmarths,” later posters and paintings were just signed “Willmarth,” and many look like watercolors, suggesting they were done by William Willmarth.
Like the Newman-Monroe story, more research into the life work of Kenneth and William Willmarth is warranted! Fantastic work, all around! May this blog post help to solidify their contributions to the art of travel.
Visit the Pacific Northwest Wonderland, circa 1925. New in Vintage Travel Posters. (via Visit the Pacific Northwest Wonderland | Vintagraph)