Store flyer for Belleek China, from the D.E. Hutchinson Jewelers store in Vancouver, previously located at 683 Granville Street (now the site of the Sears building, former Eaton’s Pacific Centre). This is a bit late for Valentine’s, but better late than never? Oh, except D.E. Hutchinson closed decades ago, before Eaton’s Pacific Centre was built. Actually, I don’t see the business listed in the 1940 phone book, so that means they must have been there some time later from the 1940s-1960s. Store flyer for sale on ebay. Happy Valentine’s Day none the less!

Remember my second guest post with Vancouver Is Awesome, way back in the archives nearly a year ago now? A close friend of mine had just shared with me the most excellent newspaper advert for the brand new Eaton’s Pacific Centre, which opened February 8, 1971. Well, if you can believe it, I recently found the insert pages to this very same newspaper advertisement! Especially selected for your Halloween viewing pleasure, I present to you more high fashion from the early 1970s. These are the facing images that go alongside the women’s and men’s fashions seen on these two pages, and Eaton’s “total room” concept of home furnishings round out the reverse spread. Happy Halloween, everyone!

Illustrations from a pre-opening promotional newspaper for the Pacific Centre, prior to the February 8, 1971 grand opening. Note Emily Carr painting in the background on the left, and the period illustration of ‘Eaton’s at the end of the rainbow’ on right.

Eaton’s Pacific Centre, 1971. Commercial illustration from a promotional newspaper, prior to the February 8, 1971 grand opening.