If you haven’t already seen the new Steamworks Brewery bottle designs, allow me to present to you a tour de force of beer branding. Tim Pawsley already blogged about the design of the Steamworks Pilsner bottle when Steamworks launched their Pilsner and Pale Ale bottles 3 months ago. Tim commented that the design is the work of Brandever run by Bernie Hadley-Beauregard, who has also shaken up the wine label arena with successes for brands such as Blasted Church, Laughing Stock, and Tantalus. 

Since September of this year, Steamworks Brewery has continued to release more brews, including their Frambozen, Wheat Ale, Oatmeal Stout and Pumpkin Ale. Each one of these bottles are designed with whimsical references to the Gastown brewery, and a good dose of respect to the steampunk aesthetic.

And just a few days ago, they launched their Christmas special, a 9% alcohol Blitzen Pilsner. Rudolf wearing steampunk goggles crashes out of a snow globe (to astute viewers, resembles a certain Vancouver landmark!)

If I could ask for just one thing, it would be a subtle change to the Angel of Victory, who appears on the side of the bottle alongside the phrase “Return for Redemption”. While the angel is wearing goggles, she is missing her laurel wreath, just like the real monument in Vancouver. So a note to Walter Cosman and the Steamworks team; since you’ve already received a gold and bronze award at the 2012 Canadian Brewing Awards, perhaps it would be fitting to return the laurel wreath to the angel, as seen in the Montreal casting of the monument?

Once again, hats off to designer Bernie Hadley-Beauregard, Steamworks president Walter Cosman, and the entire brewery team; well done, everyone! And please enjoy your brews responsibly this Christmas. Stay tuned, tomorrow I shall post a few more historical beer ads & labels of yesteryear.

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