The Romance of Vancouver, a BC Electric trolley advertisement for the Vancouver Sun by cartoonist Fraser Wilson. I digitally enhanced this image, removing the brown ‘cardboard’ patina of the background to replicate what the original drawing might have looked like on paper. Wilson’s signature appears in the bottom right of the ad, and in the bottom left are the words:

José María Narváez
(1791) Discovers Vancouver

Wikipedia entry for José María Narváez

Fraser Wilson, mentioned here recently, was the cartoonist who sold his first cartoon at the age of 12 (circa 1917), and he continued to draw comics for the Vancouver Sun and the Daily Province until 1947. This trolley ad is one of the three referenced in this Vancouver Sun article, where John Mackie writes:

They probably date to the late 1930s and early ’40s, when posters were mounted on the front of streetcars. They survived because somebody packed them into walls as insulation and they were unearthed when houses were renovated or torn down.

The expression “The Romance of Vancouver” was a slogan used by the Vancouver Tourist Association on a number of occasions. Books were published with this title in 1926, 1929, 1936 (the year of the city’s Golden Jubilee), and in 1940. I wonder if this ad was part of a larger Golden Jubilee nostalgic ad campaign featuring all the early explorers; has anyone seen any others?

I’m putting out the call for anyone who has an old BCER trolley poster in their collection to get in touch with me. I’d love to build a larger visual database of these ads, and if possible, I’m attempting to make digital recreations of the posters I’ve seen thus far. Of course, you can read a lot of these ads in period photographs, but I’m super keen on seeing the real thing. You can get in touch with me by Twitter or via this site at illustratedvancouver.ca/submit. You can see my growing digital archive of this posters here.