As Acurate and Unfailing as the 9 O’clock Gun - Electric Time, a BC Electric advert from the Vancouver Sun, on page 2 of Sep 8, 1931. This one doesn’t feature much artistry, but it maximizes the local lore of the 9 o’clock gun. Plus BC Electric ads are classic, and we should see them more often.

Actually, the copy of this ad is so lofty, it deserves transcription. It’s also hard to read the right hand side, due to early printing inconsistencies.

As Accurate and Unfailing as the 9 o’clock Gun—Electric Time

Great astronomical observatories with their wonderfully precise instruments scrupulously recording exact time by rigid and careful observation of the heavens.

It is this fundamental exactness which has made possible the amazing accuracy of the 9 o’clock gun—the same exactness controls the electric clock.

NO SPRINGS OR WEIGHTS

Discarding springs, weights, and all former methods of time recording, the electric clock assures a flawless accuracy that corresponds exactly with computations of official observatories.

THE MASTER CLOCK

The Master Clock is controlled by radio waves from these official observatories. It in turn controls huge generators which transmit electric pulsations through your light circuit. In this way, your electric clock is kept absolutely accurate.

NO ATTENTION NEEDED

No winding, no regulating, simply connect to your electric light circuit.

COUNTLESS MODELS

Electric time is sweeping the country—models for every room in the house have been designed in rich, tasteful styles. Call and see the wonderful selection in our showrooms— models priced from $10 up to the lovely china Grandfather Clocks at $250. If you cannot visit the showrooms, mail coupon or phone for further particulars about electric clocks.

[no phone number included]

COUPON

Please send me further information about electric clocks:

Name

Address

BC Electric
APPLIANCE STORES
BRITISH COLUMBIA ELECTRIC RAILWAY CO.